Chicago, IL 60654, Executive Producer: Tim Konn The Marketing Arm Mike Johnson Met Jake from State Farm and it Was as Great as You Would Imagine. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. (Happy Valentine's Day, suckers!). 54 W. Hubbard Street,  One State Farm Plaza  Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Chicago, IL 60607, Executive Producer: Peter Hullinger  Producer: James Babiarz The New 'Jake From State Farm' Has a Bigger Role, Including Soothing Spurned Bachelors, Gap's Athleta Apparel Celebrates the Enduring Power of Women, Beauty Brand's Meet-Cute Has a Greasy Twist We Didn't See Coming, FedEx Guy Overcomes All Obstacles as He Trains for the Holidays, State Farm and ESPN Wrapped Up 'The Last Dance' With Another Fun Deepfake Ad, Kenny Mayne Predicted 'The Last Dance' 22 Years Ago in Fun Ad From State Farm, It's Mahomes vs. Rodgers in State Farm's New 'Agent vs. Producer: Dawn Guzowski, VFX Mike and Jake from State Farm/Kevin joked around about their twin-like looks in what was actually an ad for the insurance giant. . Editor: Carlos Lowenstein SVP, Client Service: Amy Erschen ALSO READ: Jason Momoa Takes Us Behind-the-scenes Of His Bizarre Super Bowl Commercial The agent selling the insurance in the advertisement became famous as Jake from State Farm commercial. The new Jake is generating plenty of buzz but has proven somewhat polarizing, with dislikes hitting 42 percent on the debut ad's YouTube page. The new Jake's debut was essentially a remake of that earlier commercial: The 2020 reboot also features a cute cameo from Jake Stone as his successor's call-center colleague. Marketing Analyst: Christine Williams  Password   “. The brand decided to add Alfonso Riberio, known for such TV shows as "The Fresh Prince of They even sang the company’s jingle together, too! Another spot, “Not the One,” broke Feb. Let’s see what a spokesperson from State Farm has to say about this. But there is one I’ve seen where the original white boy Jake doesn’t appear at all. Marketing Analyst: Annie Rondone  "Preston T" - Taylor Handley "Not the One" breaks on Saturday, with New Jake, NBA superstar Chris Paul and actor Alfonso Ribeiro also appearing in fresh hoops-themed campaign during the NBA's All-Star Weekend. A new spot features NBA All-Star Chris Paul, Jake from State Farm -- and new to the State Farm roster,  actor Alfonso Ribeiro. Executive Producer: Kristin Angletti Assistant: Logan Vines, ACTORS Incredible stock. Producer/PBM: Ellen O'Donnell, PRODUCTION COMPANY Chicago, IL 60601, VP, Group Creative Director: Craig Miller  State Farm “He did great at delivering his famous line, ‘Uh…khakis.’ However, this expanded role is very demanding and is Chicago, IL 60654, Editor: Matthew Wood  If you're already a paid subscriber, please sign-in. "Jake" - Kevin Mimms. . "However, this expanded role is very demanding, and is best filled by a professional actor. Creative featuring Paul debuted during this past NBA All-Star Weekend. "Uh, kakis," Jake 2.0 also answers before asking a co-worker, "Hey, do they ever ask you what you’re wearing?" Mike responded, "I feel like I'm looking in a mirror but I have on a different colored top.". 250 David Gianatasio is senior editor at Clio Awards. The original Arts & Sciences Jake said, "Man, this is weird." Waiting for your permission to load the Instagram Media. “Jake from 501 friendliness, and the care every State Farm agent and employee aspires to provide with every interaction. Engineer: Peter Erazmus Managing Partner, EP: Marc Marrie MediaPost All Stars (January 21, 2021, NYC), Agency of the Year (January 21, 2021, NYC), Creative Media Awards (January 26, 2021, NYC), Marketing Automotive Awards (August 11, 2020, Online), Digital Out of Home Awards (October 15, 2019, NYC), Old Navy, RuPaul Welcome Back 'Jingle Jammie' Holiday, Greenies Takes Humorous Approach In Holiday Ad, Toyota Marketing VP To Retire, No Replacement Named, Clorox Ups Ad Budget To Prepare For New Virus Wave, Best Buy, Target, Shutterfly: Three Different Takes on Holiday Marketing, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. 225 N. Michigan Avenue  Agent' Spots. The Marketing Arm Kevin Mimms takes on the khaki-clad character. “Jake from State Farm” returned to television in February, but with an unexpected twist. Another Country State Farm is launching creative that re-envisions how the brand will present itself going forward. Insurance is for … life. "We use a fresh, updated voice, tapping into things that are contextually relevant with our audiences.". "Not the One" Credits, CLIENT Extensive consumer research informed the campaign idea, modernizing the   Forgot? As a result, the campaign spotlights a new Jake from State Farm and continues the “Like a good Let’s hope Connor and Mike are good neighbors to those in their apartment complex! Marketing Analyst: Nick Aviles, AGENCY used in creative. Marketing Manager: Susi Lucas SVP, Group Creative Director: Harris Wilkinson At State Farm, there’s a little bit of Jake in all of us.”. Free to qualified media, marketing and advertising professionals. The original Jake "did great at delivering his famous line, 'Uh … khakis,'" State Farm assistant vp of marketing Patti Morris tells Muse. 2D Lead: Cory Davis, AUDIO Judging by the comments, fans of the original Jake are perplexed at his demotion, or the need for a Jake 2.0 who gets more commercial time. The new Jake's debut was essentially a remake of that earlier commercial: State Farm | State of Unrest The 2020 reboot also features a cute cameo from Jake Stone as his successor's call-center colleague. “After an open casting process, we landed on actor Kevin Mimms.”. ", Moving ahead, "consumers will see Jake in culturally relevant moments, being his usual helpful self," says Morris. Director of Production: Scott Kemper The iconic white character is now a younger Black man. Insurance pitches from a dude rocking a red blazer and khakis! He’s been working out, he released a book, and moved to Austin with his best friend and fellow "Bachelorette" alum Connor Saeli. State Farm is a living, breathing embodiment of a good neighbor,” says Patty Morris, State Farm assistant vice president of marketing and brand.