What is the title of the book the Motaur is reading on the treadmill? ), Irish statesman who was awarded the Nobel Prize for Peace in 1974 for his efforts on behalf of human rights.. MacBride was the son of the Irish actress and patriot Maud … The latest commercial indeed has the Motaur pop a wheelie! Yep, that’s the baby. Actor’s name PLEASE questioning Motaur about legs on top. Wow. The Motaur – the mythical half-man, half-motorcycle – rides again for in a new :30-second Progressive debuting today. That must be where they started. How was the Motaur legs hidden in motor cycle. We did go down a massive pronunciation rabbit hole. They’re outsiders, and they relish that role. How can there be men Motaurs? Harold Einstein directed, and he and his crew were amazing. Awesome. There are no women Motaurs. Motaur has paused at a gas station in the middle of the desert. Motaur represents a departure from the ubiquitous, ongoing Progressive campaigns with pop-culture-famous Flo (both in and out of the superstore; most recently as an unwitting sitcom player), now more than 10 years strong for the brand. Love it every time I see it! As far as where he’ll go next, only the wind knows. 50 years ago we would have never *dreamed*of running that engine set-up to 1200 cc’s. His changing focus is hilarious as he tries to picture the ‘legs on bottom with motorcycle on top…yeah I can see that” while not wanting to offend the Motaur. Celebrate Father’s Day With Fudgie The Whale (And Fudgie The Beer’s Re-Release)! 617-587-8000, © 2020 Arnold WorldwideTerms of Use (USA and Canada)Privacy Policy (USA and Canada). The real question is, ‘Do you mind not being a Motaur?’”. Motaur: Tell it to the rain. What make is the motorcycle that is the mothers body? Sean McBride in Muse, by Clio. (A fourth spot called “Thirsty,” debuting later this year, gives a peek into what fuels Motaur the man, and it’s not a Big Gulp). He’s half-man, half-motorcycle—the steel, clutch and rubber version of the mythological Centaur. His backstory is that he has no backstory. “Ever wish you weren’t a Motaur?” asks one fellow biker in the spot, “Wishes.”. One day, when trying to fix a scratch on a V-Twin soft tail, she fell into a vat of radioactive chrome… I’m kidding. It was either that or Centocycle. But on another level, I find the question frustrating. The special-effects creation is “a powerful interpretation of the relationship motorcyclists have with their bikes, which often becomes an extension of their identity,” says Progressive CMO Jeff Charney. This was something we talked about way, way too much. Motaur’s considered the advantages of having a human body from the hips down, he says, but if given the option, he’d just flip his anatomy and have the motorcycle on top. Now, take that imagery and apply it to the 2019 landscape. It is not “Zen and the Art of Motorcycle Maintenance”. We flip-flopped between “Mo-Tar” or “Mo-Tour” before finally consulting the dictionary pronunciation. Will there be more Motaurs to come, like a proper motorcycle gang? I get the magnitude of what has happened, and what continues to happen, in our world. Sean McBride, EVP, Executive Creative Director at Arnold Worldwide, gave us a look at Motaur’s creation. All About The Honey Smacks Dig’em Frog, A Look Back at Choo-Choo Charlie’s Catchy Jingles. He appears to secretly long for a Motaur lifestyle of his own. We’ve endured a decade where microwave popcorn brands are doing campaigns about domestic violence and whitening strips have an opinion on global poverty—we should be well-equipped to address a moment so universally relevant that virtually every brand has a right/responsibility to have a POV on it. I love that Motaur has a belt. This site uses Akismet to reduce spam. Sean McBride: Motaur is the motorcycle version of a centaur. His timing and delivery are outstanding. Terrence Terrell, Actor: Giants. Regarding a gang, at the moment we like the idea of Motaur being a solitary figure. Motorcycle insurance company Progressive has launched a disruptive new brand campaign that introduces the mythical Motaur - a human/motorbike hybrid. – What, exactly, is a Motaur? CTRL + SPACE for auto-complete. And two, that — all things being equal – riders would rather be riding at all times. The Motaur (pronounced MO-TOUR) was conceived by ad agency Arnold Worldwide for Progressive Insurance. Charney thinks the immediately eye-catching Motaur, who he likens in an unreleased behind-the-scenes video to rugged, tough guys like Steve McQueen, Clint Eastwood and Ray Donovan, shows that Progressive and Arnold “continue to out-create the category by introducing unique characters and story arcs.” Tagline: “For those who were born to ride.”, Arnold Worldwide Chief Creative Officer: Icaro Doria Executive Creative Director: Sean McBride Creative Directors: Michael Sullivan, Gregg Nelson Art Director: Michael Sullivan Copywriter: Gregg Nelson Producer: Sean Vernaglia Business Affairs: Danielle Ivicic Planner: Lanna Tokuhiro Project Manager: Brya Capell Marketing: Val Bettini, Gail Felcher and Crissy Cavallaro, Production Company: Dummy Films Production Company Line Producer: Michael Kanter Director: Harold Einstein Cinematographer: Jonathan Freeman, Editorial Company: Arcade Editor: Dave Anderson Sound Design/Music: Singing Serpent VFX: The Mill, How to Stop Data Crunching and Start Storytelling, Social Advertising’s Role in Accelerating the Shopper’s Journey, What Marketers Need to Do Now That 5G Is Here, Values-Driven Leadership Matters Now More Than Ever, {"taxonomy":"","sortby":"","label":"","shouldShow":""}, © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health, 5 Things to Know to Win Over the Luxury Gen Z Consumer, Deutsch Splits New York and Los Angeles Offices Into Separate Agencies, Cleveland Reporter Returns to Toledo—Now as a Full-Time Anchor, NBC Nightly News With Lester Holt: Kids Edition Will Air Oct. 31 and Nov. 14 on NBC, Volvo Teams Up With Pinterest to Get Shoppers Into the Perfect Car, Using Data to Actually Improve Brand Strategy and Get Results, 3 Keys to Insights-Driven, AI-Powered Segmentation, Using Transaction Data for Real-Time Research. How did this process go about, especially since the ads take place on the road? What bothers me is not that we’re asking it now, but that times like these are the only time we ever bother to ask it. Throughout his teenage years, he was bullied, but coped by turning the negativity into humor. Mr. Peanut Debuts First-Ever Line Of Pumped Up Kicks, What It’s Like To WFH With Progressive Insurance, Geico: Sequels Stars Classic Insurance Mascots Making Comebacks, The GEICO Gecko Explores A Spooky Attic – Here’s What Happens, Dig It! Make it happen guys! The insurance giant also has the continuing “Parentamorphosis” series that has its stars telling dad jokes and capturing other ways they’ve become their parents after major life decisions like buying a home.