On this side of the Atlantic, Major League Soccer kicked off an abbreviated tournament format this week, played in a bubble in Orlando, Florida. In fact, they are Ready to Play. Gatorade’s strategy to stay on top includes new products such as Gatorade Juiced, a juiced-based sports drink targeting pre-adolescent athletes. Suns showing 'a lot' of interest in NBA prospect Kira Lewis Jr. Hornets widely believed to be targeting a big man in the NBA draft, Magic reportedly attempting to trade up in the NBA draft, Report: Celtics have offered their three first-round picks to trade up, Here is why shuttle times will be much faster at 2020 NBA draft combine, Your California Privacy Rights/Privacy Policy. Williamson could eventually earn $1 billion — with a 'B' — in his career. The latest: Zion Williamson, the most marketable NBA rookie in a generation. He told us he would ‘shock the world,’ and asked us to believe him. Zion appears in new Gatorade ad with Elena Delle Donne, others Harper is later seen tossing a basketball up in the air while trying to take a swing at it with his bat. Gatorade is also ready, and the brand launched a new spot starring MLB star Bryce Harper, NBA rookie Zion Williamson, WNBA all-star Elena Delle … In 2018 the brand debuted Gatorade Zero, a sugar-free alternative to regular Gatorade. The spot opens with a scene featuring Dravyn Gibbs-Lawhorn, a freshman in high school from Indiana who is considered a top hoops prospect. In global soccer, Germany’s Bundesliga, England’s Premier League, and Italy’s Serie A all resumed play in empty stadiums. Gatorade also continues to leverage its Sports Science Institute, which engages in research and education in hydration and nutrition science, while working with athletes. The outfielder appears in a new Gatorade commercial released this week, alongside several other professional athletes that include: The theme of the commercial is that Harper and the four other athletes are “ready to play anything,” as professional sports continue to ramp up and return to play amid the ongoing COVID-19 pandemic. Among the players expected to don red pinstripes for the highly anticipated home game against the Miami Marlins includes star outfielder Bryce Harper, who in the process will kick off his second of his 13-season contract. The brand has also created a free Return to Play online guidebook with resources for sports health professionals to help programs safely start playing again. Gatorade representatives declined to share details of the TikTok buy, other than it will debut in late March. Are you a print subscriber? Anything" campaign Wednesday, which features Philadelphia Phillies slugger. However, Gatorade athletes are ready to play again. De'Riante Jenkins making up for lost time with family ahead of NBA draft, Report: Onyeka Okongwu to meet with Cavaliers ahead of NBA draft, Prospect Patrick Williams emerging as a 'coveted target' for Pistons, Report: Celtics looking to trade up with Onyeka Okongwu as a target. Schultz is the Assistant Managing Editor, Marketing at Ad Age and covers beverage, automotive and sports marketing. Gatorade on Sunday dropped an updated “Be Like Made” ad featuring Williamson, Elena Delle Donne and Jayson Tatum in which they recreate moments from the original 1990s campaign. 1 pick of the New Orleans Pelicans in the 2019 NBA Draft, Williamson signed a 7-year, $75-million deal with Jordan Brand. One week from Friday marks the start of the 60-game sprint of the Philadelphia Phillies 2020 season. Like the novelty of all that training at home and distancing has finally worn off. And sports can’t escape. “In the last few months, athletes have been excited about getting back out there and playing anything,” Gatorade says. By: Bryan Kalbrosky. "Zion Williamson's going to make $1 billion playing basketball effortlessly," longtime ESPN college basketball analyst Fran Fraschilla told Forbes SportsMoney. Gatorade has not disclosed the financial terms of Willamson’s endorsement. drew an average of 6.1 million viewers on ESPN. Powered by Minute Media © 2020 All Rights Reserved. Even if it means wearing hockey goalie pads while bouncing a soccer ball. Bryce Harper, Zion Williamson, and other Gatorade pros are desperate for some sports. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. However, Gatorade athletes are ready to play again. Tatum of the Boston Celtics and Della Donne of the Washington Mystics also help recreate the memorable ‘90s campaign that inspired generations of athletes across the globe to “Be Like Mike.” A promotional email said the hope is the new ad “inspires new generations of athletes to be like Mike…then, now and forever.”. He’s an essential part of the new talent that will help lead the brand into the future. “We are deeply invested in the health and safety of athletes and everyone involved in sports’ return,” says Kearney. “It’s truly a show of force that the best in sport always have and always will choose Gatorade,” Jill Abbott, head of consumer and athlete engagement at Gatorade, said in an interview while describing the ad, whose media buy includes NBA programming. He was one of those special athletes I looked up to. For more on the numbers behind The Last Dance, read this by my colleague Kurt Badenhausen. Then, Williamson is shown in what appears to be red pinstripes, replying to Harper: “Baseball? Williamson, who starred at Duke, was selected first in the 2019 NBA Draft l by New Orleans Pelicans. “We believe every athlete is entitled to choose what’s best for their health and well-being, especially those at all levels who just want to get out and play again.”, Like us on Facebook to see similar stories, Pittsburgh Steelers bought dinner for election workers in Allegheny County, DoorDash just opened its first physical location as the pandemic fuels a ghost kitchen boom. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics, and the Island Packet in South Carolina. The NBA is set to restart its season at the ESPN Wide World of Sports Complex at Walt Disney World Resort near Orlando. The ad, from TBWA\Chiat\Day Los Angeles, spotlights Gatorade’s long history of big-name athlete endorsers by showing footage of icons like Jordan and Peyton Manning, while mixing in current stars such as Williamson, Boston Celtic Jayson Tatum, Los Angeles Ram Todd Gurley and the WNBA’s Elena Delle Donne. The refreshed ad is airing on social and digital platforms, including Gatorade’s Twitter handle, on Sunday ahead of Episodes 5 and 6 of The Last Dance. Philadelphia Phillies news from FanSided Daily, Phillies: Projected 2020 Starting Lineup, Nos. Now. Activate your account. Anything" campaign Wednesday, which features Philadelphia Phillies slugger Bryce Harper, New Orleans Pelicans sensation Zion Williamson, Washington Mystics star Elena Delle Donne, hurdler Sydney McLaughlin and Atlanta Falcons running back Todd Gurley. It operates facilities in the Chicago suburb of Barrington, Illinois, as well as Bradenton, Florida and Frisco, Texas. “If you’re Ready to Play, Zion Williamson, Sydney McLaughlin, Bryce Harper, Todd Gurley and Elena Delle Donne are right there with you! off. Gatorade has 77% of the U.S. sports drink market but continues to sign blockbuster partnerships. The NHL announced that 43 of its players had tested positive since phase two of its return schedule had started back on June 8. I am also the author of two books and an award-winning filmmaker. Gatorade’s offshoot brand Bolt24 has tapped Serena Williams, Zion Williamson, Bryce Harper, and Karl Anthony Towns to star in its first ad campaign, which markets … - 20 hours 39 min ago. Connect with friends faster than ever with the new Facebook app. Expectations are high for the six-time All-Star this season, with experts predicting he will come away with his second career Most Valuable Player Award. Then, Opening Day will not be too long after. All the Gatorade athletes are observing social distancing responsibly, but the defiant call of “It’s time to play!” may be a tad premature. In recent weeks, however, the wheels of the sports industrial complex have begun to turn once again, albeit in a variety of altered states. The NHL is aiming to return to action by August 1, with teams playing in hub cities Toronto and Edmonton. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. Your favorite teams, topics, and players all on your favorite mobile devices. After all, at their core, they’re athletes, ready to play and compete, no matter what the sport.”. Gatorade is also ready, and the brand launched a new spot starring MLB star Bryce Harper, NBA rookie Zion Williamson, WNBA all-star Elena Delle Donne, track star Sydney McLaughlin, and NFL running back Todd Gurley. Opinions expressed by Forbes Contributors are their own. "Baseball players, from pros to Little Leaguers, have missed the game," Harper said. He has won awards from the Society of American Business Editors and Writers, the Jesse H. Neal Awards, the Association of Capitol Reporters and Editors, the California Newspaper Publishers Association, the South Carolina Press Association and Investigative Reporters and Editors. As for why Gatorade did not give him a solo role in his first ad, Abbott said that “the intent of this one is to show the breadth of our relationships,” but added that “over the course of the year there will be times when we talk about Zion alone.”, PepsiCo-owned Gatorade commands more than 70 percent market share, but it is fending off spirited competition from startups such as BodyArmor, which has marketed itself as a healthier sports drink option with ads starring pro athletes like soccer star Megan Rapinoe. We do.". 1 pick of the New Orleans Pelicans in the 2019 NBA Draft, Williamson signed a 7 … The arrangement also covers marketing for PepsiCo-owned Mtn Dew, a Gatorade representative confirmed to Ad Age last year. I can do baseball.” After, Gurley is shown with a glove in a fielding a stance, followed by Delle Donne tossing a basketball in a pitcher’s throwing motion. ", Said Jordan: “Zion’s incredible determination, character and play are inspiring. Anything. Houston Rockets star Russell Westbrook has tested positive. Atlanta Falcons superstar running back Todd Gurley starred in a Gatorade launched its "Ready to Play. © 2020 Forbes Media LLC. He tells B/R about juggling football and acting ➡️, @nfldraftscout's brand-new mock draft with the NFL season halfway over , With only two trades today, here are grades on all the deals that went down beforehand ➡️. Welcome to The Rookie Wire's European Union Experience. Now Zion Williamson wants to “Be Like Mike.”. Gatorade is also ready, and the brand launched a new spot starring MLB star Bryce Harper, NBA rookie Zion Williamson, WNBA all-star Elena Delle … “I feel incredibly blessed to be a part of the Jordan Brand family," the 6-foot-7 Williamson said then via ESPN. I'm a Basketball and Tennis insider who contributes to The New York Times, NJ Advance Media and newspapers nationwide. The commercial starts with Harper saying, "Time to play some baseball," with the others willing to try that and just about any other sport. Since Major League Baseball started its spring training, it’s had 66 positive tests (58 players and eight staff) out of 3,470 tests, plus a number of players have declared that they wouldn’t be playing due to health and safety concerns.